New Labels Explained February 19 2013

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With our new logo rolling out this week, I wanted to take few moments to explain the new labels you will see on our packaging going forward. Our old labels simply featured our logo & in my opinion needed a little improving. This post will give you a brief overview of our new labels.  Please refer to the image above as a reference:

A. The Blend Name or Farm Name tells what coffee you are purchasing. Country name is on top along with the specific farm name. If  applicable, we also relay any certifications here such as Fair Trade.

B.  Region: tells you what specific region of its respective growing country the  coffee is from. If it is a blend, we list it as "varies seasonally". We do that because our blends  are all comprised of coffees that rotate throughout the year, but have a similar  taste profile.

C.  Variety: tells what varieties or subspecies the coffee is.  Specific varieties typically have similar tasting characteristics within a given  region. For example, Bourbon (pronounced burr-bone) is a variety widely grown in  Brazil. Brazilian coffees that are of the Bourbon variety in a given region tend  to taste similar, notably sweet, balanced, heavy body. We commonly see varieties  on wine bottles. For example Pinot Noir, Merlot & Cabernet Sauvignon are all  different varieties of grapes & when we purchase either one of them, we expect a  desired taste profile.

D. Altitude: tells basically how high in the sky  the coffee was grown. Altitude affects taste as well.  Typically, higher  elevation = higher acidity. When I refer to acidity, I don't mean something  that'll affect your stomach, but its taste.  Bright coffees or coffees with  higher acidity typically intensifies its perceived sweetness.

E. Notes:  these are tasting notes that i experienced when evaluating this coffee. I brew each coffee multiple ways & list the tasting notes that I found was common in them all. These notes give you idea of the coffee will taste like.  **Taste perception, brewing parameters & environmental influences such as water quality can affect what you personally taste. I'm always happy to hear what my customers' personal palates discover!

I hope this post helps you understand our new  label & guide you through the coffee selection process. Be blessed.